Case Studies

Anglin has worked with ACOG since 2020 and implemented marketing and awareness tactics including a refreshed logo and brand, a new website, custom videos and photography of community members, influencers marketing, organic and paid social media, media relations, partner outreach to municipalities, surveys and more.

Anglin has worked with The Alliance for more than 10 years to make important announcements, build support for public votes and increase understanding of economic development tools such as TIF, NMTC, LIHTC, HTC and GO Bonds.

Anglin designed a logo, brand guidelines and key messages to foster unity and a sense of pride within the community. To encourage brand awareness, we also developed a brand rollout plan. We made recommendations for how the City could best reveal the new logo to community members and partners. Tactics included event planning, signage design, social content, city official training and more.

Anglin created a marketing plan, key messaging, social media, media relations, community relations with partner organizations and thought leadership tactics to make a positive impact, changing public and key audience perceptions. Essential media coverage included an op-ed in The Oklahoman, KOCO News 5’s coverage of an initiative that distributed 10,000 books to children living in public housing, and Steve Lackmeyer’s Friday chat.

Anglin generated earned media using news releases and opinion pieces. We conducted community outreach to businesses and residents with in-person street marketing. We also coordinated video content and social posts from local businesses and trusted social media influencers who helped spread the word.

Anglin launched a multi-faceted marketing campaign to increase brand awareness about the scholarship program. First, we designed a brand identity that would resonate with college students and we drafted key messaging to emphasize the assets of the program. Tactics utilized throughout this campaign included a website landing page; Facebook, Instagram, Snapchat and YouTube digital ads, a targeted email marketing campaign, billboard /outdoor advertising, streaming TV ads, and streaming audio ads like Spotify.

Anglin helps promote awareness for Oklahoma AmeriCorps through a digital marketing roadmap, a redesigned website, creating and distributing public service announcements, launching the brand’s social media channels including Instragram, LinkedIn, and TikTok. We write regular social media content, write news releases and thought leadership pieces and manage paid digital campaigns for the organization.

Anglin crafted key messages and distributable assets with approachable language to spread the word about how the online training would benefit businesses and help leaders create a “culture of care.” We worked with a national expert on suicide prevention, to gain better insight into engaging audiences. Our execution strategies include business outreach, advocate videos, a tiered participation system with a training completion badge, digital ads, earned media, op-eds and scheduling speaking events.

Anglin conducted research to review historical data and content and create a roadmap for maintaining SEO authority with a redesigned website. We worked with NAP to develop a consistent tone and voice for website and future social media content. We created a new structure for the website, worked with them to determine what content needed to be changed/updated and developed a template-based site on WordPress that featured functional tools to complement their work. We implemented a custom color palette and fresh design elements to coordinate with the organization’s existing logo and give their branding a facelift.