There may be no better dynamic duo than an in-house communications team relying on the support of a PR and marketing firm. The complementary strengths of these two types of professional communicators and marketers consistently result in bigger and better outcomes. At Anglin, we have learned a thing or two about the kind of support and technical expertise needed to help an organization’s communication staff shine. We have also learned that our talents are amplified in these types of partnerships. In-house communications teams and PR firms each bring unique strengths to the table. The two together create a synergy that drives better results than either could achieve alone. Here are six reasons why we love partnering with in-house teams:
CAPACITY! Those of you working in-house already know. At the center of every organization’s communications team are triage experts working to organize internal requests, external events, and more, daily. Their time is best spent at a higher level of evaluating the organization’s needs and opportunities. Hiring a PR and marketing team for support can streamline ongoing tasks like website maintenance, social media management, media relations, etc.
Agency teams can provide fresh insights and strategic guidance that in-house teams might miss due to their close proximity to the organization. Many in-house professionals are very much “in the weeds” of complex topics, so a broader focus can be beneficial. This outside perspective is crucial for innovative thinking and long-term growth.
The combination of in-house subject matter experts and a marketing agency and PR firm’s technical expertise is optimal. In-house communication staff will always know their niche industries incredibly well and the depth of knowledge they can offer is invaluable. While a PR firm is positioned to constantly offer outside, expert opinions about the tools, trends, and techniques that can amplify your organization's voice most effectively.
Inviting a PR firm into your organization is an excellent way to avoid groupthink—conforming to majority opinion—which happens naturally, especially in teams that have worked together for a long time. New perspectives, outside of the culture and patterns of workplace relationships, offer organizations a kind of assurance that staff isn’t prioritizing harmony among colleagues over meaningful assessment and alternative ways of approaching complex problems. As a bonus, an outside consultant can often help speak truth to leadership.
It’s more cost-effective to contract out certain types of projects. Hiring for skills to accomplish one-off projects might be an unrealistic expense for an organization. Rather, contracting with a firm is a much more accessible way to achieve certain goals. Scenarios like the need for sporadic news pitches could be more efficiently handled by a PR firm that invests year-round in building relationships with media.
Working with a PR firm can grow your organization’s social network. It’s about who you know, and simply put, the connections of two professionals are better than one. Together, in-house with their agency partners can leverage each other’s connections to advance shared goals.
For all these reasons and many more, an in-house/firm partnership is one of Anglin’s favorite ways to assist an organization. Combined, our staff has 80 years of experience in public relations and marketing, and the success stories to show for it. If you feel that Anglin could help your organization on an upcoming project, please reach out. We can’t wait to work with and learn from your team.
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